Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are ...

LONDON -- When you think of Augmented Reality (AR), the first things that spring to mind might well be apps or gaming. But probably not fashion. To kick off London Fashion Week, though ...

wireless augmented reality… Read More Amazon is partnering with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles and then ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Retailer H&M has debuted a virtual fashion show featuring selections ... the H&M promotion is related to its combined use of augmented reality and GPS, and its ability to deliver an immediate ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

Zalando has acquired DeepAR, signalling a continued investment in its technological infrastructure to expedite the implementation of its ecosystem strategy.

Virtual reality and augmented reality (VR and AR) offer some of the most unique experiences out there. You aren’t just watching the action play out on your TV, phone screen, or computer monitor ...