As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

Augmented reality is rapidly changing businesses across domains. Read out article to learn about the latest AR trends, ...

The research team at the Virtual/Augmented Reality Lab at Behrend potentially set the record for most time spent in a virtual reality environment.

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

How augmented reality combined with SaaS development is changing remote collaboration? The applications and benefits of AR in ...

In the realm of immersive technologies, Europe stands at the forefront of innovation, driving the rapid expansion of the augmented reality (AR) and virtual reality (VR) market. With a meteoric rise ...

While people wait for the iPhone's augmented reality apps to arrive ... “Employees could walk through a retail environment and see how foot traffic looked in certain sections of a store.

These trends promise to redefine how manufacturing professionals and organizations leverage AR for innovation and growth.

and a fully-simulated environment restricts their range of movement. Baker and his team turned to AR to overcome these limitations. Unlike VR, AR overlays simulated content onto a participant’s ...

“Virtual reality replaces your real surroundings with a completely virtual environment, while augmented reality incorporates digital imagery within the real environment,” Strong explains.