Now, the capabilities of augmented reality have significantly enhanced this segment. For example, the ability to try on clothing, jewelry, and accessories virtually today almost matches reality in ...

Explore what's new in US Augmented Reality! Discover the latest AR glasses, headsets, and software innovations from top tech companies like Apple and Meta, transforming how we interact with the ...

The company, which specializes in virtual try-on tech, attributes the growth to the demand for generative AI, among other factors.

Meta ’s recently announced Orion glasses have been introduced as “the most advanced pair of augmented reality (AR) glasses ever made.” With its new wearable gadget the Facebook and Instagram ...

The Augmented World Expo has been around since 2010, pursuing its lofty goal of "enabling people across the globe to learn, connect and grow within the XR industry." I don't know about all that ...

Augmented reality (AR) and virtual reality (VR) are two transformative technologies that have the power to address global challenges, reshape industries and redefine the way we perceive the world.

Augmented reality and virtual reality are about a lot more than playing games on the couch. The companies Fast Company is honoring in this category reflect that, with AR and VR tools for medicine ...

Mixed reality—which is sometimes abbreviated to MR, although that’s not as widely accepted an acronym as VR or AR—is when VR goggles incorporate augmented reality features.