An app used by custom-made men's brand Hockerty for sneakers allows users to virtually see how a customized shoe looks on ...

If you asked someone a decade ago how they imagined the future of fashion, chances are they’d mention holographic runways or ...

Amazon has filed a patent that suggests the company could one day provide an augmented reality (AR) experience that would let users “try on” clothes and accessories before buying. The patent ...

AR in marketing and packaging isn’t new. It’s been around since the early 2000’s, but it’s now incredibly easy for anyone inside a firm to experiment and apply it.

Sightful’s augmented reality laptop now has a pimped design and better specs—and it’s finally available for preorder.

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual reality for 2025.