"Emperor’s New Clothes’ as we wanted to stop people ... in the world -- with the latest developments in augmented and virtual reality and we’ll soon all be able to instantly try out the ...

Augmented reality is rapidly changing businesses across domains. Read out article to learn about the latest AR trends, ...

The tools Amazon points to are a different way of thinking about online shopping for clothes. Virtual try-on is an augmented reality feature that lets you see how shoes, glasses, or lipstick will ...

Will Saks Fifth Avenue and Neiman Marcus help Amazon find its fashion fit? That’s the question after the news last week that the tech giant will become a minority investor… Read More Amazon is ...

Under his alias “Omega C,” he has amassed over 60,000 followers on Instagram over the past decade, with augmented reality (AR) filters that allow users to break through digital thresholds.