AR has broad uses for the automotive industry Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. AR can enable the safer operation of ...

The research states that digital technologies are not just tools for manufacturers; they are powerful agents of behavioral ...

The automotive industry continues to be a hotbed of patent innovation. Activity in high-definition mapping is driven by the growth in advanced driver assistance systems; smart cities and urban ...

The Mobile AR market is set to grow at a CAGR of 18.2%, reaching USD 94.8 billion by 2035. Gaming and retail sectors remain ...

Beijing, August 8, 2025 – WiMi Hologram Cloud Inc. (Nasdaq: WIMI) (“WiMi” or the “Company”), a leading global Hologram Augmented Reality ("AR") Technology provider, today announced a significant ...

Already of Ford Motor Company veteran, at MBRDNA Dalal has been tasked with visualizing the future of the driving experience. What role will phones play? Should automakers give in to CarPlay/Android ...

Mike is a member of ASCM (the Association for Supply Chain Management – formerly APICS) and AIAG (the Automotive Industry Action Group.) He has contributed to multiple industry work groups, has spoken ...

What Does Augmented Reality Navigation Do? In the context of automotive navigation, AR provides drivers with enhanced visual cues by overlaying digital information onto the real world, seen through ...

A recent New York Times article discusses the emerging use of “augmented reality” by auto manufacturers to “take the showroom to the buyer.” The piece discusses how Cadillac and Toyota are ...

Last year, the tech industry sold 8.1 million augmented reality headsets, an 8.3 percent decrease from the previous year, according to IDC, a market research firm.