When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Explore what's new in US Augmented Reality! Discover the latest AR glasses, headsets, and software innovations from top tech ...

Q2 2025 Management View Evan T. Spiegel, CEO, highlighted Snap's progress on its long-term strategy, citing "932 million ...

The following press release corrects information previously announced by AR Alliance on July 31, 2025. PISCATAWAY, N.J., Aug.

Snap continues to place strategic emphasis on augmented reality and AI tools to differentiate itself in a competitive digital ...

Meta Platforms Inc., the parent company of Facebook and Instagram, continues to face financial challenges in its efforts to ...

Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.

TikTok’s parent company, ByteDance, may be working on a new pair of mixed reality glasses — taking on Meta's future mixed reality devices! The Viture Luma Pro is another sizable step forward in image ...

The AR Alliance announces that SONY has joined the alliance as an associate member. The AR Alliance provides a supportive and ...