Luke Hurd, director of digital immersion for Sullivan Higdon & Sink, shares how the agency has used augmented reality with clients and how it will continue to gain popularity in advertising.

There are new social networking applications everyday, but Brightkite has managed to differentiate itself slightly on iPhone and Android by incorporating location-based services.. Mobile-Ent.biz ...

The AR (Augmented Reality) advertising market in India is projected to reach a revenue of $ 161.2 million by 2024, reveals Statista, a market research firm. Furthermore, ...

VR advertising has an inherent advantage over traditional advertising: It places users in a distraction-free environment. Thus, companies are incentivized to create high-quality content to engage the ...

The marketing and advertising worlds have, in the last couple of years, witnessed a revolution called augmented reality (AR). AR allows brands to provide their customers with unique, engaging ...

With the advent of augmented reality systems, unique opportunities exist for retail businesses. The ability to provide dynamic and layered advertisements can add a new dimension and effectiveness ...

Augmented-reality interfaces replace screens as we know them, making it simple to get access to schematics for an elevator, patient records, or a drawing to fix a car. “Rainbows End” was set ...

Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer ...

Augmented reality (AR) marketing takes the reins from virtual reality platforms to create a new, interactive consumer experience. It is so popular right now, its growth is expected to reach $117.4 ...