It consists of traits, goals, demographic information, and other qualities of the target audience ... up a desired customer persona. Once you open up a user persona template in its Editor ...

The best way to build on this is via segmentation and persona building, which I will discuss in more detail shortly in this article. Defining your target audience is a great way to ensure you’re ...

And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your ...

Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience. Learn how B2B channel ...