A study recently published in Scientific Reports challenges long-standing assumptions about the most attractive female body shape — it may not be about the waist-to-hip ratio (WHR).

A new study has mapped the visual patterns people use when judging bodies, finding that attention is most concentrated on the ...

When this trio mixed together and added to a background “model” armpit odor, men judged the result as more pleasant and more ...

Female body odor compounds during ovulation influence male attraction and stress levels in laboratory studies.

Researchers at the University of Tokyo explored how female body odor can influence behaviors in men. They found certain scent ...

To learn more about perceptions of what the ideal woman looks like, researchers asked graphic designers from 18 countries to photoshop one woman's picture into the perfect body type.

The photos included men with BMIs ranging from 20.1 to 33.7. Faces were blurred to focus solely on body shape, and participants were asked to rank the images from least to most attractive.

While body neutrality takes a more middle-of-the-road approach to appreciating the body and what it can do, body positivity seeks to celebrate all body types regardless of shape or size, and ...

As a result, they may become dissatisfied with their body shape and adopt some dysfunctional behaviors (e.g., dieting, exercising) to approach the socially ideal body.