Asahi beer is based in Tokyo, Japan, but that doesn't necessarily mean that the bottle of Super Dry you're holding was brewed there.

WAUNAKEE, WI , Feb. 6, 2025 - Paul Verdu has been appointed as Managing Director of Asahi Beer USA, Inc. (AB USA) and Octopi Brewing, LLC (Octopi), both part of Asahi Europe & International, to ...

The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many global companies to recalibrate their investment strategies.

Asahi Super Dry and Peroni Nastro Azzurro have made the Japanese brewer a giant in the European beer market.

Despite a focus on the premium segment, Asahi is less keen on entering the craft market. It prefers to concentrate on the existing brands unless craft beer emerges as a prominent category in Japan.

Beer consumption is a third lower than it was 20 years ago, prompting Asahi Beverages’ first female CEO to take the company beyond the amber nectar.

Narrow-moat Asahi’s announcement of 6%-10% price hikes on mainly on-trade beers and selected off-trade beer and beer-like items was a positive surprise.

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...