Asahi Premium Beverages has fallen foul of Australia’s advertising authorities after a TV spot for its namesake beer brand was found to link alcohol with “social success”.

Drinks giant Asahi Breweries booked Ryo Yoshizawa — who one fashion magazine said has "national treasure-class handsomeness" — for a commercial for its 3.5-percent Super Dry Dry Crystal beer.

Asahi beer is based in Tokyo, Japan, but that doesn't necessarily mean that the bottle of Super Dry you're holding was brewed there.

At home, the company began selling Asahi Zero, a beer-like beverage with 0.00% alcohol content. In 2024, sales were nearly three times higher than the company had initially projected, prompting ...