How did the compact carbon magnates do it? By establishing a marketing mystique about natural diamonds. An artificial diamond jewelry startup in Broomfield, Colorado now seems to be pulling off a ...

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The global market in diamonds, worth $90bn a year, is slowing dramatically, says De Beers, the firm that has dominated the business since the 19th century. De Beers, now 85%-owned by Anglo ...

Cubic Zirconia – better known as "CZ" – are lab grown diamond simulates cut to mimic the color and brilliance of diamonds ... the difference between these artificial rocks and the real ...

GREEN BAY, Wis. (WBAY) - You might have heard the saying that diamonds are the hardest material on Earth. It’s practically true. But there’s a new bruiser in town who goes by the name ...

De Beers' broader strategy here is to split the market and creating a sharp distinction in consumers' minds between "Real is Rare" mined diamonds and the cheaper artificial kind. It isn't often ...

Feb 25 (Reuters) - At this year's Oscars, the jewelry on the red carpet will be bold statement earrings and chunky necklaces, as well as rare natural diamonds and a more creative use of gems by ...

Lexaco HARWICH PORT, MA, UNITED STATES, March 20, 2025 /EINPresswire / -- The global jewelry industry is experiencing significant shifts as co ...

How computer vision is shaping more productive and sustainable mining Like diamonds, the mining industry is under immense ...

The front four ball diamonds at the City Park Sports Youth Complex now have artificial turf. Workers have finished outlining the pitcher’s mound, the bases and the batter and catcher’s boxes and by ...

Scientific American is part of Springer Nature, which owns or has commercial relations with thousands of scientific publications (many of them can be found at www ...