TikTok as a Platform for Buzz Around Book Releases Let’s talk about the #BookTok effect. When your devoted fan community already exists, all you need to do to generate buzz is simply to feed it.

For decades, Condé Nast publications such as Vogue and Vanity Fair were consequential tastemakers. Writer Michael Grynbaum ...

In a book called “BoyMom: Reimagining Boyhood in the Age of Impossible Masculinity”, Ruth Whippman observes that the world has recently been exposed to a torrent of news about poor male behaviour.