The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

"It's Your Time" modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers. WASHINGTON, April 20, 2023 /PRNewswire/ -- The U.S. Army announced a new ...

"It's Your Time" modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers. WASHINGTON, June 1, 2023 /PRNewswire/ -- The U.S. Army announced three ...

1 / 2 Show Caption + Hide Caption – Luther Thomas Jr., command executive officer with Military Intelligence Readiness Command (MIRC), gives opening remarks during the 115th Army Reserve Birthday ...

The federal government may spend as much as $45 million on the event, which falls on Trump's birthday but officially honors ...

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era "Be All You Can Be" pitch in hopes ...