U.S. Army Lt. Gen. Thomas James Jr, commander of First Army, administers the oath of office to Clemson University Reserve Officers’ Training Corps students during a commissioning ceremony in ...

The window is now open to compete for one of the Army’s newest functional areas, FA58, the Enterprise Marketing and Behavioral Economics career field. The Army’s marketing is transparent to ...

The Army is preparing to launch an advertising campaign this November called “What’s Your Warrior?” courtesy of the service’s new Chicago-based marketing team. The campaign differentiates ...

Officially, Formed in 1997 to support Army recruiting by “Connecting America’s People with America’s Army,” the battalion has been called the “jewel” of Army marketing.

An Army National Guard recruiter talks with rising high school students. (Staff Sgt. Leticia Samuels/Army) The Army’s recruiting and marketing arms are having a banner year, leaders say, with ...