The Army Enterprise Marketing Office (AEMO ... Includes 3-4 unified topline messages, sample proof points and annotated examples using two messaging pillars. Lifestyle Merchandise Inspiration ...

Two years ago, the Army leadership identified the need for and established, the Army Enterprise Marketing Office (AEMO) an enterprise-level strategic marketing organization. We sought to create a ...

A poster from the Army's second round of Be All You Can Be advertisements. (Army Enterprise Marketing Office/Army) After successfully salvaging the first campaign of the Army’s “Be All You Can ...

(Staff Sgt. Leticia Samuels/Army) The Army’s recruiting and marketing arms are having a banner year, leaders say, with particular credit given to the new Army advertisement team that put roots ...