U.S. Army Lt. Gen. Thomas James Jr, commander of First Army, administers the oath of office to Clemson University Reserve Officers’ Training Corps students during a commissioning ceremony in ...

The Army is preparing to launch an advertising campaign this November called “What’s Your Warrior?” courtesy of the service’s new Chicago-based marketing team. The campaign differentiates ...

An Army National Guard recruiter talks with rising high school students. (Staff Sgt. Leticia Samuels/Army) The Army’s recruiting and marketing arms are having a banner year, leaders say, with ...

The Army slashed and restructured its marketing division in an attempt to spend money more effectively: An audit found the US Army wasted $36 million on marketing in one year. Here's how its new ...

The Army wanted to go big with 'Call of Duty' to boost its image. Then Activision Blizzard was hit with serious lawsuits over discrimination and sexual harassment.

Officially, Formed in 1997 to support Army recruiting by “Connecting America’s People with America’s Army,” the battalion has been called the “jewel” of Army marketing.