This article, Apple will modify iPhone 16 claims following ad board decision, was first published at The Desk. Get stories like this delivered to your inbox by signing up for our free newsletter.

Apple has pulled an ad for the iPhone 16 that depicted a " more personal Siri," following the company's admission last week that it is delaying some of the Apple Intelligence Siri features that it ...

After more than a year of delays, lawsuits, and the occasional industry snigger, Siri’s long-promised upgrade is finally on ...

Apple ran this iPhone 16 ad in September 2024 showing off the new AI Siri that understands personal context. It's now March 2025 and they just delayed the feature until sometime within the next ...

Phone’s “new” Clean Up tool is actually just Google’s Magic Eraser in drag The Fruity Cargo Cult Apple has wheeled out its ...

In the now-private YouTube video, The Last of Us star Bella Ramsey is shown asking Siri “the name of the person they had a meeting with the previous month at a specific restaurant,” as 9to5Mac ...

Apple today released a firmware update for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods. The new firmware is version 2A168, up from the 2A146 ...

In the 38-second ad, an inflatable air dancer — almost a roly-poly — dances with a white iPhone 16e in their hands. During the video, Apple says the iPhone 16e has a "price you can't ignore." ...

Apple’s UAE YouTube channel posted an iPhone 16 Pro ad today, promoting the device’s Camera Control as a great way to snap quick shots.

Apple vs. Google over iPhone users' web browser Over the past couple of weeks, new Apple ads have been popping up on billboards to showcase Safari, Apple's privacy-focused web browser.