Apple has been researching virtual and augmented reality technologies for years, but this was its first large foray into the cutting-edge computing space. Now in June 2025, the Apple Vision Pro ...

The year prior, when Apple debuted its Vision Pro headset, shares were flat, and in 2022 the stock fell roughly 5.6% as Apple announced new MacBook laptops and its iOS 16 operating system.

I maintain a Hold rating on Apple Inc. stock, as rising CAPEX, OPEX, and regulatory risks threaten margins and valuation multiples. Apple's Q2 FY25 beat expectations with strong Services, but ...

Apple today sent out surveys to some Vision Pro users, asking them a series of questions about the utility of various features, owned accessories, and most interestingly, competing devices.

Announcing a Vision Air this fall alongside what’s supposed to be a big visionOS 3 software update could be a great one-two punch to reinvigorate Apple’s latest product category.

Early adopters of Apple’s Vision Pro headsets have one thing to show for the year they’ve spent with their pricey purchases: regret. “It’s just collecting dust,” Dustin Fox said about ...

Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall. To unveil the iPhone 17, iPhone 17 ...

Vision Pro replacement There will be a second generation of Vision Pro in the near future, though it isn’t quite going to be what everyone would’ve expected. Initial rumors for Apple Vision ...

Computing Virtual Reality The next Apple Vision Pro could drop sooner than you think — it’s reportedly going to be lighter and cheaper too ...

Apple’s bulky, powerful, occasionally beautiful, and way-too-expensive XR headset, the Vision Pro, is coming into the fold of Apple’s software ecosystem as well as the wider VR market.

You would think that Apple’s Vision Pro headset would be the perfect platform for virtual reality (VR) gaming. After all, it has a top-notch processor, super-high-resolution displays, and both ...