Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why ...

Theater owners want to see more from Apple at a time when they’re often struggling with a lack of compelling material, ...

June's Apple TV Plus lineup includes thriller 'Echo Valley', sports comedy 'Stick', 'The Buccaneers' season 2 and more ...

Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones. Apple CEO and Formula 1 superstar Lewis Hamilton join ...