Samsung Electronics Co. is nearing a wide-ranging deal to invest in Perplexity AI Inc. and put search technology from the artificial intelligence startup at the forefront of the South Korean company’s devices.

Samsung is close to a major deal with AI startup Perplexity AI. The firm plans to announce the integration by the end of this year. The phone company is set to be a major investor in Perplexity’s $500 million funding round at a $14 billion valuation.

Samsung Electronics is reportedly close to a comprehensive deal with AI startup Perplexity, aiming to incorporate the latter's search technology into its devices.