In keeping with one of Apple’s tried and true marketing techniques, the commercials don’t center on what the Apple Watch is, but rather on ways in which the device can be used during the ...

A YouTube user collected all the Apple commercials—iPad, iPhone, iMac, iPod, etc.—in a giant playlist for you to watch every single one.

Apple co-founder Steve Jobs's controversial decision to create a closed-system personal computer would forever pit Apple against the rest of the industry. This decision was a major sticking point ...

To accompany today's launch of the iPhone 5, Apple has posted a new series of commercials showing off the device. The three ads, which sound like they're narrated by The Newsroom's Jeff Daniels ...

Following the “Piano” ad launched after the announcement of the iPad mini, today Apple aired two new commercials for the device. Named “Books” and “Photos”, both commercials focus on showing the size ...

Ikea clearly watched a few Apple ads before making one of its own. YouTube/Apple "The 2015 Ikea catalogue comes fully charged, and the battery is eternal," Eghammer says.

The Super Bowl has featured a lot of memorable commercials that have had a lasting impact on fans’ minds. Often referred to as the best is the “1984” commercial by Apple.

Apple is slowly growing its own first-party advertising business while also increasing the privacy for its users. It's important to remember that those two goals are not in opposition to each other.

Apple could then push for a more “mass market headset” in 2024 or 2025, Abbruzzese said. As with Apple’s prior hardware products, consumers don’t always flock to the first-generation version.

For years, Apple's advertising has almost been a parody of itself. A product appears on a white screen. A disembodied finger starts tapping and swiping its way through the device's features. A ...

To accompany today’s launch of the iPhone 5, Apple has posted a new series of commercials showing off the device. The three ads, which sound like they’re narrated by The Newsroom ’s Jeff ...