Apple has big plans to expand its home-grown advertising ... Apple's $4B ad business at odds with internal culture and values. Malcolm Owen | Nov 14, 2022. Apple's search ads on an iPhone 11 Pro. 21.

With core values around innovation, accessibility, and privacy, Apple has shaped the tech industry with its products and has influenced culture, communication, and the way people interact with ...

Apple's former Chief Design Officer Jony Ive has given a rare and wide-ranging interview at Stripe Sessions 2025, offering new insights into his design philosophy, his time at Apple, and his ...

Our strength has always come from hiring the very best people and then providing a culture of collaboration," Apple CEO Tim Cook shared during the meeting, per CBS News.

Second, words cannot lead a company's culture—they can only reflect the culture that already exists through leaders' actions. It's the evidenced behaviours that count. 2. Co-create, don’t dictate.