A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads ...

Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall ...

Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago. We were thrilled to bring customers our best-ever lineup of products and services during ...

During Apple's earnings call, CEO Tim Cook praised the Chinese AI startup DeepSeek for its innovative AI models improving efficiency by reducing costs and enhancing performance. Despite ...

More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple ...

Apple reported soft sales of its flagship iPhone during the holiday quarter, but still topped Wall Street forecasts for ...