A tech-industry insider sent us the note below highlighting what Apple 's web site is describing as the company's "mission statement." The executive's reaction to this mission statement was not ...

a short written statement of your business goals and philosophies A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement ...

Your own business's culture may be based on beliefs spelled out in your mission statement. It could consist in part of a corporate symbol, like the rainbow-colored apple that symbolizes Apple ...