Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history.

Musk calls Apple the “Tesla graveyard” but says “the car is the next logical thing to finally offer a significant innovation.” The Wall Street Journal reports that Apple is targeting an ...

Ives has actually said that exact phrase before. Back in 2021, he wrote in a note to investors that it was a matter of "when not if" Apple would enter the electric vehicle market.. Wedbush's Ives ...

The car project’s demise was a testament to the way Apple has struggled to develop new products in the years since Steve Jobs’s death in 2011. The effort had four different leaders and ...

Apple had reportedly considered pricing the car at around $100,000, in the ballpark of a high-end Tesla Model X. But Apple executives were reportedly concerned about profit margins at that price.

Apple analyst Ming-Chi Kuo said that the Apple Car would be Apple's next "star product" and that it would launch in 2023 to 2025. Kuo claimed it would revolutionize the auto market, likening it to ...

But, I’ll be honest, I never believed we’d see an Apple Car in the real world, because it seemed so impossibly far-fetched as to be fictional. I'm not saying Titan itself didn't exist, ...