Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Apple CEO Tim Cook publicly addressed the impact of tariffs on the iPhone maker’s business for the first time on an earnings call Thursday, saying they could add $900 million to the company’s ...

When U.S. President Donald Trump levied 145 percent tariffs on goods imported from China, Apple CEO Tim Cook started working to score Apple an exemption that would keep iPhone costs down.

Apple CEO Tim Cook said the majority of iPhones sold in the US in the current quarter will come from India, and the majority of iPads, Macs and Apple Watches will come from Vietnam.

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost iPhone sales.. In a new interview with Variety, Cook ...

(CNN) — Tariffs could add $900 million to Apple’s costs this quarter, Apple CEO Tim Cook said on Thursday, as he revealed the tech giant was shifting production of iPhones sold in the United ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art itself, according to CEO Tim Cook.

In 2011, then-President Barack Obama pressed Apple CEO Steve Jobs on what it would take to bring iPhone production to the United States, according to The New York Times.. Fourteen years later ...

As President Donald Trump’s enormous new tariffs on China rippled through global supply chains, Apple CEO Tim Cook went to work behind the scenes. Cook spoke to Commerce Secretary Howard Lutnick ...

In December 2023, I wrote an article exploring Apple CEO Tim Cook’s most likely successors, because there will come a day when he steps aside as chief executive at the iPhone maker.I wrote the ...

In 2011, then-President Barack Obama pressed Apple CEO Steve Jobs on what it would take to bring iPhone production to the United States, according to The New York Times.. Fourteen years later ...