Appenzell is Switzerland's most traditional region — and long the butt of jokes because of it. They say you should set your watch back 10 years when you cross the cantonal border.

Appenzell, a storybook village in northeastern Switzerland, invites visitors to experience its timeless charm. As the sun sets, the streets come alive with the warm glow of traditional wooden ...

Appenzell is Switzerland's most traditional region -- and long the butt of jokes because of it. They say you should set your watch back 10 years when you cross the cantonal border.

Switzerland's tourism sector has been in recovery mode in 2022. But unlike other parts of Europe and the U.S., many visitors come here during the colder months, drawn by its winterscapes and ...

APPENZELL, Switzerland — The Swiss like their secrecy, particularly in banking. At other times, they are more open. Take hiking. In recent years, it has become fashionable for a growing numbe… ...

Switzerland Tourism sought to turn these scenarios into realities when it teamed with travel publication Afar Magazine to create the custom native program Afar Journeys, running from June to September ...

In Switzerland’s burgeoning agritourism industry, farmers-turned-entrepreneurs are increasing the profitability of local food production and ensuring that family farms remain a celebrated, vital ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a ...