And it’s hard not to notice that most new apartment buildings look pretty much the same. They’re usually four to 10 stories tall and boxy with splashes of color or balconies here and there.

Opinion: Rethinking stairwells could boost Montgomery County’s housing supply. The chair of the county’s planning board explains how.

The buildings’ specifics are still being designed, but they’ll likely include about 800 more residential units, 100,000 square feet of retail space, 200 hotel rooms and public green space.

To make an apartment look better in the online photos, real estate agents or landlords may insert clip-art of a couch or chairs, so it appears like larger items are capable of fitting inside the unit.

The buildings now have more than 150 apartments, up from 95, presumably from carving up the original larger ones. And in April a three-bedroom, two-bath unit was asking a sizable $10,000 a month.