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When Pop Rocks finally made it onto shelves, it was a mega-success, earning General Foods millions of dollars. Williams filed a patent for his creation in 1961 before it took off.
Like many popular products—cornflakes, Teflon, Viagra—Pop Rocks were invented by accident. A chemist named William A. Mitchell, aiming for a powder-based soda, mixed carbon dioxide with sugar ...
When rumors spread around the playground in 1979 that Mikey, the kid from the Life cereal commercial, had been killed from a fatal mix of Pop Rocks and Coca-Cola, I thought only of myself.