The promotional plan is part of the marketing plan. In fact, your marketing plan might have several promotional plans at one time; each with a set of measurable objectives to quantify results.

To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan. Section 1: Executive Summary.

This section should outline what you want your marketing plan to achieve, and how those goals will be measured. Every target should follow the SMART methodology to be Specific, Measurable, Attainable, ...

While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for ...

Your marketing plan must be a living, breathing entity that can adapt and evolve. To win, you need to get comfortable constantly nurturing and adapting your plan throughout the year. Adjusting Your ...

Annual marketing plan meetings allow you to develop the strategy you’ll use as a foundation for your marketing operations. Because they help structure everything else you’ll do, ...

New Year Business Marketing Plan & Annual Strategy Goal Update. Developing a marketing strategy as part of your overall business plan helps you focus on how you will sell your products or services.

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.