Take the "angry face" emoji — you know, the one with smoke coming out of its nose like a li'l human bull? Turns out, that's not angry smoke. That's triumphant smoke. I know. I don't get it, either.

The plan was to give emoji reactions such as “love” and “angry” five times the weight of a traditional “like” in Facebook’s secret formula, according to an internal company document.

Behind the scenes, Facebook programmed the algorithm that decides what people see in their news feeds to use the reaction emoji as signals to push more emotional and provocative content ...

The purple flower made its first appearance last year — also for a limited Mother’s Day run — but this time, once-thankful users are clicking the little orange “angry” face.

The angry face emoji mask (aka, the "Cooling Masque"), for example, targets redness and helps calm and refresh the skin after sun exposure.