On Wednesday, the Magic announced the Amway Center has rebranded to the Kia Center. The new naming rights deal ends the 13-year run of the Amway Center, which had been the name since the venue ...

Kia has bought the naming rights to the arena and it will be known as the Kia Center starting Wednesday. That ends a longstanding and familial relationship for the former Amway Center.

The $500 million Amway Center is a busy place. Over a 16-day stretch, there are 13 different events planned for the 2-year-old arena, which is good for employees, area businesses and taxpayers.

Tickets for Jackson start at $55.95 and go on sale to the general public at 10 a.m. Jan. 19, with the artist pre-sale beginning at 10 a.m. Jan. 17 and a Kia Center, Live Nation and Ticketmaster ...

The Magic rebranded their arena as Kia Center on Wednesday, a change that ends the building’s 13-year run of being known as Amway Center. The arena is home to more than just Magic basketball.