Called the “Amway Center” since 2010, workers began to remove signage from the Magic’s home arena Wednesday. A new naming rights partner will be announced next week.

Kia has bought the naming rights to the arena and it will be known as the Kia Center starting Wednesday. That ends a longstanding and familial relationship for the former Amway Center.

ORLANDO, Fla. — The Orlando Magic rebranded their arena as Kia Center on Wednesday, a change that ends the building’s 13-year run of being known as Amway Center.The transition to the new name ...