Studies have shown that shoppers prefer to buy clothing labeled with small sizes because it boosts our confidence. So as the weight of the average American woman rose, from 140 lb. in 1960 to 168. ...

It’s available in a range of sizes (including ... the average American woman is a size 14 or 16,” says Carol, who feels “like a million bucks” in her Kelsey denim jacket, which has a ...