American Eagle’s “great jeans” advertising campaign with actor Sydney Sweeney is at the center of the latest political firestorm online, drawing accusations of racial undertones in its messaging ...

American Eagle Outfitters’ new partnership with actress Sydney Sweeney sent the retailer’s shares soaring Thursday, sparking questions over whether the denim-maker is joining the ranks of the ...

NEW YORK — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever ...

American Eagle today (July 23) unveiled a partnership with actress Sydney Sweeney for its fall campaign entitled “Sydney Sweeney Has Great Jeans.” ...

This week, American Eagle, which brought us baby tees and low-rise denim in the aughts, debuted an advertisement campaign starring actor Sydney Sweeney. Sweeney, 27, is featured doing all sorts of ...

Sydney Sweeney’s sultry American Eagle campaign first made headlines for spurring a meme stock frenzy. Now, it’s kicking liberal commentators into high gear, with some accusing the retailer of ...

American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to ...

Sydney Sweeney just landed her debut American Eagle denim campaign after a long love affair with the brand's jeans. Here she tells PEOPLE how it felt to get the call for the job.

American Eagle Outfitters tries to tout its position as a top jean brand for Gen Z consumers with Sydney Sweeney campaign.

Dive Brief: American Eagle teamed with Snapchat for a back-to-school campaign targeting Gen Z that kicked off July 10, according to a Snap company blog post. The retailer is featuring over 800 of its ...

Indeed, in one clip, which accrued more than 1.1 million views on American Eagle’s Instagram page, Sweeney stands before a poster of herself titled, “Sydney Sweeney has great genes,” before ...