On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league ...

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

USF’s league re-brands itself as ‘American Conference’ Story by Tampa Bay Times, St. Petersburg, Fla. Joey Knight, Tampa Bay Times July 21, 2025 at 8:21 AM PDT · ...