A grassroots movement called the People's Union USA is asking consumers to stop spending money at Amazon and its subsidiaries for a week.

Schwarz has organized a Nestle blackout – which owns the likes of Nescafé and KitKat – from March 21 until March 28 and a Walmart blackout from April 7 to April 13. It comes as Target faces a possible 40-day nationwide boycott after the retail giant ditched its diversity, equity and inclusion initiatives last month. The two boycotts are not linked.

Major brands, including retail giants such as Target and Amazon, are bracing for a wave of consumer boycotts beginning this Friday. The boycott also targets Whole Foods, streaming platform Twitch, and smart home security firm Ring.