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Front Office Sports on MSNAmazon, TNT Post Near-Identical NASCAR Ratings in Debut SeasonThe cable channel is a new media-rights partner this season. The post Amazon, TNT Post Near-Identical NASCAR Ratings in Debut ...
Though Amazon Prime Video’s streaming of the NASCAR Cup Series has averaged 2.27 million viewers through these three races, it is down 21% from last year’s three equivalent races, which ...
Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).
Stern also noted that the median age of Prime Video viewers through its four races so far is 56.0, which is more than six years younger than the median this year during Fox Sports' coverage (62.8).
NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video partnership.
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