In the past, the branding on Amazon vans, including the new electric Rivian vans, showcased a considerably bigger Prime and smile logo on the vehicle’s sides. Larger trucks, such as 18-wheelers ...

With a new refined logo design, colour palette ... by a refined colour palette centring around Amazon's signature 'Smile Orange' and Prime's vivid digital blue. A suite of comprehensive ...

"We built a new brand system that elevates Amazon's most iconic assets: a warmer smile, a modernized logo, a flexible new ... with a specific focus on Prime, Amazon Grocery, Alexa and Amazon ...

For more on logos, see our best logos list or series on logo histories and for how the retailer can help you save money, see our Apple Amazon Prime Day ... to the ‘smile’ we know today.

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

To see if a book you want to read qualifies, simply search for it on your Kindle device, Kindle app or the Amazon website, and see if the Prime logo appears next to it. If so, a Prime subscription ...