As the idents progress, the flowers begin to bloom, reflecting the help Alzheimer’s Society provides and its much-loved forget-me-not logo. Alzheimer's Society's idents The co-branded spots will play ...

WATERBURY — Willem De Kooning had it. So did James Brooks. The acclaimed artists both suffered from Alzheimer’s disease at the end of their lives. Both continued to paint — and to exhibit.

Dr Richard Oakley, Alzheimer's Society Associate Director of Research and Innovation, said: "Dementia is the UK's biggest killer, with around one million people living with the condition.