And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths .

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The team nicknamed the color “olo,” which is a reference to a 3D map of color coded in binary 0,1,0 with “1” indicating the full stimulation of the M cone. Related Story.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it. Skip to main content. Scientific American. April 18, 2025. 4 min read.