Here’s why: Statistics show that sound moves important brand metrics in significant ways, including a 26% increase in brand awareness and a 46% increase in brand favorability.

Alphabet must still include the spirit of Google’s brand values within the new company and concede less to the financial markets if it is to succeed. I, for one, hope it does.

Audio Logos: The Audible Version Of Brand Image. An audio logo is a sound or musical riff connected to a brand’s image designed to be memorable. It is usually short, just like the visual logo.

That said, Weidenbaum made the Wikimedia sonic logo request a prompt for a regular online sound-maker challenge he runs called Disquiet Junto; and some of the submissions are pretty fun. (While ...