Purdue has partnered with High Alpha, a leading venture studio that conceives, launches, and scales next-gen business-to-business software. This partnership is an effort to fulfill Purdue’s commitment ...

But unlike Gen Zers—many of whom had a childhood sans iPhone—Gen Alpha kids are "basically growing up with cellphones in their hands," according to Dr. Derek Wheeler, executive vice president ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...