The age of “just Google it” was built on the idea that one tool could do it all. The age we’re entering is built on the ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

Eight years ago, a friend and I drove from Buffalo to Los Angeles in a 14-year-old Audi station wagon we nicknamed Gerhardt. It was an imperfect car: The brakes didn’t work until the day before we ...

Kagi’s “Assistant” feature, previously only available to Ultimate subscribers, is now rolling out to all tiers — including the free trial tier. The feature gives you access to a range of different ...

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we ...

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. Not you. Your brand ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...