In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy ... a dilemma with its existing stock of Yeezy shoes and other merchandise.

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released ...

Thank you.” According to Yahoo Finance, Adidas acted swiftly in response to Kanye’s accusations, removing all Yeezy-related content from their website, including product pages and articles.

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy ... Adidas just can’t compete with the sheer size of Nike. We know this is a fucked up question to ask, but ...

The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...

all eyes have surrounded his Adidas collaboration since its announcement. Following showings at New York Fashion week that generated less than favorable reviews for both YEEZY Season 1 and YEEZY ...

Adidas said the growth was driven both by its fashion and its sports performance shoes and was “strong . . . across all ...