A version of this article appears in print on Aug. 15, 2024, Section A, Page 19 of the New York edition with the headline: Howie Cohen, 81, Whose TV Slogans For Alka-Seltzer Agreed With Viewers.

For its latest commercial, 75-year-old Alka-Seltzer reached back decades to resurrect perhaps the most famous slogan for the fizzy stomach remedy: “I can’t believe I ate the whole thing.” ...

The four re-imagined classic commercials are Coca-Cola’s “Hilltop” from 1971, Alka-Seltzer’s 1972 commercial, Volvo’s “Drive it like you hate it” from 1963, and Avis’ “We try ...