Often these activities include an alcoholic beverage, whether it’s a canned hard seltzer, ice-cold beer ... sand may sound like fun, drinking alcohol near water and under a blazing sun comes ...

It now represents 12% of total alcohol sales in dollars. Hard-seltzer sales are at $3.7 billion, but they've declined by 13.1% over the past year as they've come back down to a post-pandemic earth.