Last month, energy-drinks group Celsius Holdings announced the acquisition of US Alani Nutrition (Alani Nu), home to a range of zero-sugar energy drinks, snacks, and protein shakes, for $1.8bn.
Founded in 2018 by fitness influencer Katy Hearn, Alani Nu sells energy drinks, supplements and protein drinks. The Louisville, Ky., company has built its brand largely through partnerships with ...