Alani Nutrition’s major seller is its line of energy drinks, but the brand also offers pre-workout powder, protein bars, ... Alani Nu parent company purchases new Louisville HQ for $14 million.

— Celsius Holding, Inc. is acquiring Alani Nutrition LLC, the owner of the Alani Nu brand, for approximately $1.8 billion. ... protein shakes, gummies, bars and ready-to-drink coffee.

Similarly, Alani Nu has pre-workout drinks, protein bars, supplements, and a whole host of other products that could be used to strengthen Celsius's product portfolio.

Energy-drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-calorie fitness aid. The details ...

Celsius acquired Func Food in 2019, a Nordic distributor of better-for-you beverages, protein bars, and supplements, for $24.6 million, representing a reasonable multiple of 1 times trailing 12 ...

Alani Nu was founded in 2018 by fitness influencer Katy Hearn and her husband Haydn Schneider, who saw a gap in the supplement industry for clean, trustworthy products tailored to women.

Celsius is paying $1.8 billion to buy Alani Nu, a rival energy-drink brand popular with young women, as its own growth slows. Celsius also reported better-than-expected adjusted earnings and revenue.

The Details. Celsius will pay $1.8 billion for Alani Nu, made up of both cash and stock, the companies said. The deal, which includes a net purchase price of $1.65 billion and $150 million in tax ...